Some of the largest and most challenging projects I worked on at I-5 Publishing, LLC. were the show programs. These projects were unique as we created them for a contracted client who organized several consumer expos and Super Zoo the largest pet industry trade show.
The programs for SuperZoo were a 154 page tabloids published with live news for each of the three days of the trade show. Each book included news, general show information, a complex adaptation of a cad generated floor map, more than 100 ads and a very challenging vendor directory. For the project I worked with internal editors and production coordinator as well as our outside clients, to integrate quality graphic design while adapting a complex database into a functional and useable resource for members of the industry to reference after the show. For this project we also designed a much more portable pocket guide featuring a fold out map that could be used to navigate the ever growing conference.
The Show programs for the same client’s consumer expos, America’s Family Pet Expo and and the Aquatic Experience were much easier and lent themselves to fun and family oriented design.